Chaley

About The Fellowship

Why Join US?

Build real-world marketing skills by running experiments that drives growth.

Our Mission

Inovate. Create. Test. Evaluate.

This Fellowship is designed to explore, experiment, and learn through real-world marketing challenges. Fellows will work on identifying effective marketing channels, understanding customer behavior, measuring performance, and evaluating meaningful growth metrics.

This fellowship is designed for Level 200–400 students and fresh graduates in Business, Marketing, Communication, or related fields who are looking for practical industry exposure beyond classroom theories and hypothetical case studies.

Email Marketing

SMS Marketing

WhatsApp Marketing

Social Media Listings

Street Interviews & Storytelling

Partnerships

Event Schedule

A Journey Packed With Real Lessons

From real failures to real success that impact real lives.

Week
1

Team Work

Idea Development & Logistics Planning

Understand your target audience, identify real customer pain points, and develop a marketing hypothesis worth testing.

Week
2

With team support

Strategy & Experiment Design

Choose a marketing channel and build a measurable experiment with clear goals, messaging, and success metrics.

Week
3

With team support

Campaign Execution

Execute your campaign, engage real customers, and begin collecting performance data.

Week
4

With team support

Optimization & Adaptation

Analyze early results, refine your approach, and improve campaign performance through experimentation.

Week
5

Independent

Campaign Execution

Continue to execute your campaign, engage real customers, and begin collecting performance data.

Week
6

Team Work

Evaluation & Business Impact

Measure business impact, identify what worked and what didn’t, and extract actionable insights.

Week
7

Presentation

Demo Day & Fellowship Review

Showcase your findings, share lessons learned, and present recommendations for scaling.

Week
8

With team support

Scaling Strategy Design

Choose a successfull marketing campaigns and Desgin a Scalable experiment with clear goals, messaging, and success metrics.

Week
9

Independent

Scaled Campaign Execution

Execute your campaign, engage real customers, and begin collecting performance data.

Week
10

independent

Scaled Campaign Execution

Continue to execute your campaign, engage real customers, and begin collecting performance data.

Week
11

With team support

Scaled Campaign Execution

Continue to execute your campaign, engage real customers, and begin collecting performance data.

Week
12

Team Work

Closing Fellowship and Awards

Share lessons, reccommendation presentation and potential collaboration and future plans.

What You’ll Gain

Hands-on experience with real marketing campaigns
Exposure to real customer behavior and market data
Experience presenting results and solving real business problems
Ownership of projects you can publicly showcase in your portfolio
Top performers receive recommendation letters, LinkedIn endorsements, certificates, and future collaboration opportunities.

Who We’re Looking For

Business, Marketing, Communication, or related students in Year 2–4, as well as fresh graduates, who are:

Curious and creative
Comfortable experimenting and learning from failure
Interested in how real business growth works
Ready to take initiative and solve problems

Fellowship Application

Why Join US?

Inovate. Create. Test. Evaluate.

A Journey Packed With Real Lessons

Idea Development & Logistics Planning

Strategy & Experiment Design

Campaign Execution

Optimization & Adaptation

Campaign Execution

Evaluation & Business Impact

Demo Day & Fellowship Review

Scaling Strategy Design

Scaled Campaign Execution

Scaled Campaign Execution

Scaled Campaign Execution

Closing Fellowship and Awards

What You’ll Gain

Who We’re Looking For

Newsletter

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Our Services

Contact Info